Boutique Resort · Coast
Turning a quiet booking calendar around
- The problem
- Direct bookings had slowed while the resort's OTA listings kept growing — a sign their own site wasn't converting visitors the way it should.
- The goal
- New photography and a short film that gave people a real reason to book direct instead of going through a third party.
- What we did
- We reshot the property over two days, timed for the best light in every room and space, and cut a 60-second film for the homepage.
- Delivered
- — 40 edited room and property photographs
- — One 60-second homepage film
- — A short set of social cutdowns
- What happened after
- — Direct website bookings rose in the following quarter
- — The new photography was adopted across their OTA listings too
- — The homepage film became their best-performing social post
- What we learned
- A hotel's own photography usually needs to outperform, not just match, what's already on the OTAs — that's the actual bar.
“Guests started booking direct again once the site actually showed the rooms properly.”
— General Manager
